If you’re currently searching for a CMS solution to settle your web project on – you’re likely in the process of reviewing a long list of candidates, reading analyst reviews and comparing features of different options. In case you’ve narrowed the list down to Ektron vs WordPress and find it difficult to make a decision between them – you’ve landed on the right post.
Ektron and WordPress are both powerful and mature software packages that provide great foundation for building eye-catching and professionally-looking websites. Each CMS comes with its own share of good and bad points, thus making the selection process even more difficult. Take your time to read the post and pick the right CMS for your web project.
Ektron
Powering more than 4,000 global organizations, Ektron is currently listed as one of the leading providers of quality web development services to customers. The platform offers its users a cutting edge software solution that gives them a number of ways to create and manage their website and all the tools they need to make that business run successfully. Major brands and companies have chosen this software due to the numerous benefits that it offers:
- Ektron offers its users what they call alternately “the world’s best” and “the world’s easiest-to-use” WYSIWYG content editor. No matter you know programming languages or are a total non-tech savvy, this editor makes is possible to update your website anytime and anywhere.
- Ektron CMS mobilizes your website so that it can look properly on all channels, namely smartphones and tablets. The media manager provides a built-in WURFL Device Description Repository that detects the device, screen size, and capacity before automatically adapting, resizing, and/or swapping images.
- Ektron CMS makes your website search engine friendly allowing the leading search engines index your website and you don’t need to edit or change HTML codes of the site for that.
Overall, if you want a powerful and complete business solution – then Ektron is the one of the answers to your business needs. Due to the fact that Ektron targets mostly enterprise-scale, global companies, it becomes obvious why Ektron to WordPress migration trend is increasing over the last time.
WordPress
WordPress, contrastingly, bills itself as the most user-oriented and multifunctional platform out there capable to fulfill even the most forward-thinking expectations of individual users and large companies as well. The following are the issues where WordPress has an edge over Ektron:
Powering more than 80 millions of websites at the web, WordPress is the most popular and talked-about CMS in the world.- Because, the product is open-source – there are no costs associated with downloading, installing, and upgrading the WordPress CMS.
- With a gazillion of plugins (about 20.000) that WordPress comes loaded with, it is possible to expand the core functionality of the platform as needed.
- Serving a good option for both non-coders and experts alike, WordPress is often treated as one-size-fits-all solution.
- Provides great search engine visibility that helps drive more traffic to a web project, WordPress is another explanation to website SEO.
Conclusion: Ektron vs WordPress
What this all boils down is that which software will suit you better depends mostly on your expertize and the goals you are willing to achieve with your web project. Ektron and WordPress are both very capable and successful software packages if used in the right context. Therefore, take your time to carefully examine all above-mentioned issues and make the choice that suits your website needs perfectly.
WordPress sounds like a perfect option for you? CMS2CMS automated migration service aims to put your mind at ease and make your migration a smooth sailing. Do bear in mind that no technical background and extra software installations are required to work with the tool. For you to see how simple it is to convert Ektron to WordPress – Demo migration is strongly recommended to run.
So, in an enterprise environment, when the web site is not an island and has custom applications and is integrated with back-end systems, how does WordPress handle the need for a dev, test (staging) and production environment, keeping the content authors out of Production, and synchronizing updates across the three platforms? Because Ektron does that as part of the product.
Full disclosure: I work for Ektron.
What I like most about this article is this comment:
“Ektron and WordPress are both very capable and successful software packages if used in the right context.”
I would say the same of any software or tool of any type for that matter. Don’t use a hammer when you need a screwdriver.
I think the ultimate message is that you should use the right tool for the right task. Whether that’s Ektron or WordPress. Where I think people get confused is that both tools can be used to accomplish similar tasks, but in the end they are in different classes when it comes to capabilities and completeness of the solution.
To @mercuryhost:disqus’s point, there are factors that most businesses should consider for their website when choosing a platform. Ektron makes deploying to multiple environments, including non-display systems, such as development or authoring environments (so you don’t test / author directly in production) as well as disaster recovery environments a reasonably direct and simple task for most websites.
There are other areas that businesses can consider in which Ektron will supercede WordPress and others of similar class, such as integration with other systems that the business is considering or already using, such as SharePoint, ExactTarget, HubSpot, Google Analytics, Marketo, Salesforce, MS Dynamics, etc. Ektron can send data back and forth and use the information within these systems to drive personas, segmentation, and targeting & personalization of the site.
Those are just examples of two business cases that can drive the decision to Ektron over WordPress (and many other systems). There are certainly more.
To say things such as “provides great search engine visibility that helps drive more traffic to a web project” seems a bit overstated, however. As far as I’ve seen, there is nothing inherent in WordPress, or any other CMS for that matter, that is instantly going to drive SEO results. Too much of that depends on the implemented templates for the CMS, the content strategy going into the site, as well as the quality of the content in general. Without more specificity into what WordPress does above and beyond any other platform, claims like this seem rather unfounded.
Finally – I agree that WordPress is very popular and has an awesome community. I don’t disagree there and while Ektron’s user base and community are considerably smaller, I believe the members are no less awesome for that. Ask an #Ektron question on Twitter and find out for yourself. 🙂
However, the tenacity or popularity of an idea doesn’t necessarily lend credence to the idea. In support of this argument, I could say that many people believe in bigfoot, UFOs, or ghosts. Whether those things are real or not, the evidence for them that should be used to lend credibility, not the popularity of belief in them.
Boasting 80 million websites would lead me to question the average quality of those sites. For example, I’m sure Geocities made a similar boast at some point. I’ll leave the point there, though I will give WordPress more credit than Geocities when it comes to quality in the both the product and resultant outcome.
Though WordPress as a download and installation may be free of cost, that does not mean it’s free of costs when it comes to man-power (personal or purchased) in advanced deployments, integrations, and implementations. If you truly want and advance, quality site, there is always some cost.
For my time and/or money, I can’t say I’d look to WordPress first as a free or “freemium” option when building my site.
Well, if it’s not a plug-in laden, templated WP site, it actually handles those tasks significantly better than Ektron.